The concept centers on creating a physical manifestation of investigative journalism's core principles: uncovering truth through layers of investigation. This is achieved through a careful interplay of historic and modern elements, with materials and spatial sequences that metaphorically peel back layers to reveal deeper meanings. The design uses transparency, materiality, and lighting to create a dialogue between the building's past as a traditional publishing house and its present role in digital investigative journalism.

The material palette combines preserved historical elements with contemporary interventions. Original exposed brick walls and wooden beams are retained and celebrated, while new materials like perforated aluminum panels and gunmetal finishes add modern sophistication. The contrast between old and new is particularly evident in the feature wall treatments, where perforated metal screens create varying degrees of transparency and revelation. The color scheme employs Benjamin Moore's Super White OC-152 and Black 2132-10 to create a clean, contemporary backdrop that allows the historical elements to shine.